Frase
Verified working Aug 7, 2026
An SEO content workspace that also tracks visibility in AI answers.
Frase is a content marketing platform for researching, drafting, optimizing, publishing, and monitoring search-focused content. It combines traditional SEO workflows with tools for generative search visibility, including tracking whether brands are cited in AI answers and flagging pages that are losing traction.
Why it stands out
- Covers the full content lifecycle rather than stopping at brief creation or scoring.
- Tracks both Google rankings and citations in AI answer engines such as ChatGPT, Perplexity, Claude, Gemini, and Google.
- Uses first-party visitor questions through Frase Answers to inform what content to create next.
- Includes publishing paths to WordPress, Webflow, Sanity, Wix, or FraseCMS.
- Designed for teams handling many pages, with alerts for content decay and suggested revisions.
Good to know
- Positioned primarily for content and SEO teams, so it may be more platform than an individual casual writer needs.
- The page highlights a 7-day trial; ongoing use appears to require a paid plan.
- CMS publishing integrations are limited to the listed platforms unless using FraseCMS or another workflow.
- AI visibility tracking is tied to the supported engines named by Frase and may not cover every AI search surface.
Photos
Content marketers, SEO teams, and agencies use Frase to manage research-to-update workflows across many ranking pages. Build briefs and drafts from SERP, question, entity, and competitor research. Monitor existing articles for ranking decline or reduced AI-answer visibility. Prepare content for publication through supported CMS integrations. Adapt drafts to a defined brand voice across multilingual content programs.
SERP and competitor research, topic clustering, AI-assisted drafting, brand voice controls, SEO and GEO optimization scoring, AI citation tracking across major AI search tools, site audits, decay alerts with suggested fixes, FraseCMS hosting, CMS integrations, multilingual writing support, plus MCP/CLI/API access for AI-tool workflows.
Technical Notes
- Frase mentions MCP server, CLI, and API access for running Frase from tools such as Claude, Cursor, and other MCP-compatible environments.
Alternative listings
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